Unai Cano
December 30, 2025
Another
blow to woke ideology: the multinational company Beyond Meat, known for
its artificial "meat," has seen its stock plummet, confirming that the
experiment is failing. The company, presented for years as the emblem of
the future of food, has accumulated a drop of over 77% so far this
year, reflecting the erosion of a model that has failed to convince
either consumers or investors.
The stock market collapse is not
an isolated event, but rather the consequence of several consecutive
failures. Beyond Meat promised to replace traditional meat with
supposedly more sustainable and ethical products, but has instead
encountered declining sales, increasingly narrow margins, and growing
public rejection. The average consumer not only perceives these products
as expensive and ultra-processed, but also doubts their supposed health
and environmental benefits.
For years, the company was backed by
major funds and figures in the tech global movement, including Bill
Gates, who championed synthetic meat and plant-based substitutes as a
climate necessity. However, the market is sending a clear signal:
ideological rhetoric isn't enough when the product isn't appealing or
competitive against traditional meat.
While Beyond Meat is
plummeting, the traditional meat sector is showing remarkable
resilience. In many Western countries, meat consumption remains stable
and is even increasing, driven by distrust of food experiments perceived
as artificial. For a growing segment of the population, "lab-grown
meat" and plant-based substitutes have gone from being a futuristic
promise to a cultural imposition associated with radical progressivism.
In
Europe, the rejection has gone even further. Italy passed an explicit
ban on the sale of lab-grown meat, citing the defense of its culinary
traditions and its agri-food sector. Hungary has followed a similar
path, banning these types of products and warning of the economic,
health, and cultural risks of replacing livestock production with
industrial experiments.
All of this paints a clear picture: the
initial enthusiasm for synthetic meat and ideologically driven
ultra-processed products is waning. The bankruptcies of insect
companies, the collapse of Beyond Meat, and political decisions in
several countries all point in the same direction. Far from "saving the
planet," this model has ultimately clashed with market realities and the
common sense of millions of consumers.
More than a simple stock
market correction, what is happening is a shift in trend. Traditional
meat is not only holding its own but gaining ground against a woke
experiment that promised much but delivered little. For many, the
conclusion is obvious: when ideology tries to impose itself on taste,
culture, and the real economy, the result is inevitably failure.
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